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It is always a dope ass moment when you are a few days away from the launch of a new product or the launch of your new business. As much as it could be a very joyous period, it can also be a period of great emotional drain. If you are a natural perfectionist, it could take a huge toll on you. If you don’t watch it really well, it can even lead to an emotional break down. This can affect the launch and the entire business. I trust you don’t want this to happen, of course I don’t want such for you too.
I have found out that for most people starting a new business, what gives them sleepless nights the most is how to get attention for the products you sell or the services you render. It’s not a one size fits all thing, but I will be sharing five tips on how you can drive traffic to your business launch:
Get your friends and family to share: Charity they say, begins at home. Before anyone else can take your business launch serious, your homies need to take it serious first. They should be the first evangelist of your business launch and in these modern times, they can do that from anywhere they are in the world. All they just need do is to dedicate a few minutes out of their day to do it. If they truly mean all that love they proclaim for you, they will do it. They should share your business website all over their social media space, they should do offline marketing as well; recommendation to a friend will go a long way.
Reach out to bloggers and the press: If you intend to drive traffic to your business right from launch date, you can trust the mass media to do just that for you. An advert placing in a press release can work just fine. A blog story that is creative and catchy too can do the magic.
Send free samples to Instagram influencers: If you are in the product selling business, it would make a lot of sense to send a free sample of your product to Instagram influencers. This should be accompanied by a note, they would actually make videos about it and post the link to your website or your Instagram account in their story. That way, you can get all of the traffic you need.
SEO don’t fail: Another way to gain traffic on launch day is to use keywords on your social media and on your website. You may need to enlist the services of a content creator to do that for you. Search engine optimization will give you leverage on search engines.
Lead the pack: You must equally be proactive about getting traffic for your launch, engage on all your social media platforms. Be consistent. This is so important, you can''t get people hype, then take a one week hiatus for rest. You must be active and engaging daily. Girl - do not sit for hours at a time commenting and posting, 1-3 daily posts and a few responses, it will keep you relevant. It’s your business to ensure that your launch is hitch free and traffic full.
Never allow a low traffic turn out disrupt your launch. Keep up the momentum and excitement regardless! It’s time to make money moves.
Hey, I'm Marlika and welcome to Luxie Rose Blogs.