Do you hear Santa's sleigh bells ringing? It’s almost Christmas and there is so much frenzy going on. That does not mean you should join in the rush. As a business owner and entrepreneur, you should be more calculated in how you approach the Christmas festivities and the shopping sprees that are associated with it.
As a business owner, you should want to use this period to strategize about how to invest in your business and take it to the next level. There is a way to do just that and I'm giving you the game plan!
Work On Your Services: the rush is coming and the best thing you can do is to work on your services right now. No business exists in isolation and there are several other products and services that must combine with yours. As such, working on your services means working on all of the other services and products that makes your business what it is. Work on your product shipping and ensure that your customers get their goods in time. Work on all of the other paraphernalia that makes your business runs properly. I've listed some of my favorite business tools below to boost your services.
I personally love using Convertkit for my landing pages and email marketing! Sign up here and get a free trial, then $29.00 a month afterwards!
Be sure to use your Happy Planner and write everything down. I love using a planner to map out my plans, goals, and more. Get my favorite planner here!
Need a new opt in or freebie? Check out Vanessa Ryan and her Opt In To Profit Membership. IT has seriously been such a life changing experience for my business. There are so many perks that come with her membership, check it out here.
With Christmas coming up, I recommend adding a MacBook or PC to your Wish List. You need a desktop to create your blog, your posts, your graphics. Sure, a lot can be done on our phones but not quite everything. It's a small investment in the long run. Amazon and Apple offer refurbished products at much cheaper price, check them out here.
Get MORE Creative: What is your business Christmas wish list? More customers, more sales; of course. The pathway to getting it done is to get more creative, you are going to have to work for it. You have your work cut out for you and you should get started as soon as possible. Get your email subscription dusted off and start creating those wonderful mails that your customers would look forward to getting.
Make your business stand out amongst the rest. Be strategic with your marketing plan, be ahead of the rest and avoid riding waves, be your own you.
Get Fancy: The Christmas season is a period of intense celebration and you want to leverage on that celebration. A good way you can use the season to the best for your business is to organize an appreciation party for your customers and show them how much their loyalty means to your brand. You may also want to sponsor giveaways or organize contests that will drive traffic to your business and help establish you better.
I personally love to jazz up my page with aesthetically pleasing photos from Haute Stock! Want to check them out and get some free photos, you can sign up here. They have an amazing Black Friday Special going on right NOW and you can SAVE $100 off the Annual Membership! This allows you unlimited downloads to graphics, mockups, social media photos and more! Haute Stock photos have helped grow my business and social media tremendously.
Organize a 12 Days of Christmas Campaign: You remember the popular Christmas song twelve days of Christmas? You may want to replicate this by giving special offers to your email subscribers for the twelve days that leads to Christmas. You could spice it up by making it a different product for each day, your customers would love it and it will be so nice for your business.
Creativity is the Soul of Business: You must be aware that these tips cannot be pulled off without the right creative mind and that is another service that you should look at incorporating into your business around this festive period. You could hire a creative director that would help you put things in perspective too.
The holidays are upon us, don’t let this pass you by without using it as an avenue to increase your business reach. Holidays are fun, make it count for your business.
The twenty-first century has showed to us all the new ways of doing business or at least of upscaling our business reach and presence. No longer are your customers only available physically, you could have virtual customers who only order your products via your electronic shopping system. In all, the need for upscaling your online presence has been felt across the world of business. How can you then take advantage of this surge to benefit your own business?
Partner with other brands: It takes two to tango, that phrase is not limited to the dance floor. You must learn the fine art of partnership if you intend to upscale your online presence using the social media. It doesn’t mean you have to physically diversify the products you produce or infuse another brand, it could just be for a limited amount of time. Partnering with other brands open you up to a new niche of audience and potential customers.
Collaborate with influencers: It is common for so many brands to get derailed in a bid to upscale their social media presence. They often tend to forget the product and focus on the marketing. You can avoid this mistake by simply partnering with influencers. Influencers already have a large following and the resources at their disposal to help you take your social media game to the next level. While at it, you may want to also throw your website into the mix as well.
Be consistent and current: This is the holy grail of marketing using social media. As it is a fast paced world, you must ensure that you are not only feeding your audience with current information but you must also be persistent at it. You must update your social media accounts at least once every day, it would make more sense if you pick a regular period to update it. If you feel you can’t do that, there are applications that can help you bridge that gap. It is only when you are consistent and current that your social media platforms can be a voice to reckon with.
Provide worthy content: Your social media channel is just one out of so many that are on the internet. These are the facts, boo, but when you realize this truth it will awaken something in you. All you need is to craft awesome content that would keep your audience glued to your page. If your content is not addictive, then it’s not worth it. The content must be informational, timely and of course, current. You don’t necessarily have to convert every post into a call to action or sales pitch, you should just curate content for the sake of it sometimes.
Now that you have understood the fundamental ways to scale your social media presence using these simple hacks, it is time to become a voice to reckon with in your industry. It will only take a fraction of your time and you will get the amazing results that you deserve and desire.
Hey, I'm Marlika and welcome to Luxie Rose Blogs.
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